About Us

Chasing a European Summer, Azzurra the Label is Melbourne based boutique clothing label. Completely hand-made in our studio, Azzurra creates strong, eye-catching one of a kind pieces for anyone wanting to escape to adventures in the sun. Combining bright colours and unique and custom prints, each season emphasizes a new facet of Azzurra’s European influence and heritage.

Founded in 2019, Azzurra the Label epitomises the bold, empowered and flirty persona that emerges while on holiday. Azzurra the Label evokes the feeling of sitting on the coast of the Mediterranean sipping a Spritz (or three).

Introduced in 2020, Azzurra the Label branched out into menswear. Za-Pepe is Azzurra's male counterpart. Expressive and daring, Za-Pepe is a capsule collection of shirts which will be able to take you from an Island boat tour, to a late night intimate dinner, to breakfast the next morning while you nurse your hangover. ⁠

With two complimenting collections, Azzurra the Label, along with Za-Pepe X Azzurra the Label, produce day-to-night pieces that seamlessly merge into every wardrobe.