About Us




Chasing the European sun, Azzurra the Label is Melbourne based boutique clothing label. Completely hand-made in our studio in Melbourne, Azzurra creates strong, eye-catching pieces.  A bright addition to the fashion landscape, our collections are filled with radiant and dynamic colours and prints. Unique and custom developed prints are designed each season to emphasize a new facet of Azzurra’s European influence and heritage.

Founded in 2019, Azzurra the Label is influenced off the bold, empowered and flirty persona that emerges while on a European summer holiday. Azzurra the Label evokes the feeling of sitting on the coast of the Mediterranean sipping Spritz.

Introduced in 2020, Azzurra the Label branched out into menswear. Za-Pepe is Azzurra's male counterpart. Expressive and daring, Za-Pepe is a capsule collection of shirts which will be able to take you from an Island boat tour, to a late night intimate dinner, to breakfast the next morning while you nurse your hangover. ⁠

With two complimenting collections, Azzurra the Label along with Za-Pepe X Azzurra the Label produce day-to-night pieces that seamlessly merge into every wardrobe.